It has been an exciting program for dealers to test this advertising strategy, learn about the way that technology can aid in finding new customers and educate the team to learn which markets are more responsive to paid search.
In addition, the program also offers social media support and digital execution, which can be helpful as most local dealers have small staff and little time to devote to marketing and advertising. Honestly, without the Facebook content we wouldn't have the time to develop and having the team to post allows us to focus on other areas of our business.
If a dealer is not ready to dive into the full program yet, there are still resources to learn and grow their business, one of those ways is though TT30 training videos. TT30 are online webinars produced by Purina that offer minute sessions on social media, marketing and advertising.
Purina helps dealers grow their social presence The Business Builder program offers social media and marketing support. The value of digital For those dealers who are enrolled in the Business Builder, there is a new program to address digital marketing solutions. Many distributors already have a retail store, but this isn't required if you have a viable means of selling product. Have enough financing to cover your end of the retail agreement. There isn't a set number and there are no franchise fees or licensing fees.
However, Purina won't partner with a company it doesn't feel has the financial means to pay employees, a lease and overhead. Sign the dealer agreement presented to you by Purina. This agreement defines your business and marketing responsibilities and Purina's support obligations. Once the dealer agreement is signed, you purchase inventory at wholesale prices to then sell in your retail outlet.
With more than 15 years of professional writing experience, Kimberlee finds it fun to take technical mumbo-jumbo and make it fun! Her first career was in financial services and insurance. By Kimberlee Leonard.
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